TITLE : Blogging 201 - using your blog to create a virtual community
CITY : Washington , DC
DATE : Thursday, May 31, 2012
TIME : 8:30 AM - 12:00 PM
PRICE : $ 140.00
Blogging 201 - using your blog to create a virtual community
 

Once you've created a blog, the next natural step is to build a reader community. To make this happen, you need to update your blog frequently, link to other bloggers and commentators who share your interests, and optimize your blog for search engines.  Once you have mastered the tools of advanced blogging, you will be able to reach your audience whenever you want.

In this session we will cover:
•       What makes one blog stand out above the others (content, SEO and links)
•       The best ways to involve other bloggers and commentators in your blogging activities
•       Segmenting your blog to attract different readers
•       Integrating the latest technologies, including RSS and podcasting, to  foster awareness of your blog
•       Avoiding the most common pitfalls of blogging (inappropriate content, copyright issues, and negative exposure)

Participants will walk away from this advanced session with tools for building an online community using blogging.

This session is intended for Executive Directors, Senior Staff and Communications Managers
Speakers for this session:

Sean Luechtefeld
Communications Associate
CFED - Corporation for Enterprise Development

Sean has been involved in social media for 8 years. In his current position at CFED, he is responsible for his organization's blog, The Inclusive Economy, which is dedicated to helping asset professionals create pathways to financial security. His blogging activities include writing, editing, working with partner organizations, and tracking metrics to expand the reach of the blog. In addition to his work at CFED, Sean is a doctoral candidate at the University of Maryland, where he teaches courses and is pursuing a degree in rhetoric and political culture. At Maryland, he is President of the Association of Communication Graduate Students and serves as a University Senator. Sean earned an M.A. in Communication from Wake Forest University and a B.A. & a B.S. in Communication Studies & Political Science from Florida State University.

Mickey Panayiotakis
Managing Partner
Infamia

Mickey has been involved in social media for 5 years. In his current position as Managing Partner at Infamia, he is responsible for all aspects of new website and blog development for Infamia and its clients. This includes blogging for Infamia.com's new website and advising Infamia's clients on content strategy, SEO, usability, and social media. Before building Infamia's new website, Mickey blogged for the Web Consulting DC blog. Previously, as director of engineering at NTT-VERIO, Mickey was responsible for maintaining and building the web hosting and network infrastructure.This included maintaining website uptime through several emergencies. Mickey also serves as IT Directory for Grassroots.org, where he advises the team on content and online strategy.

Julia Rocchi
Managing Editor, Online Content
National Trust for Historic Preservation

Julia has been involved in social media for 6 years. In her current position, she is responsible for re-inventing and managing the National Trust's online content, mainly on PreservationNation.org. She guides editorial strategy for the blog "Preservation Nation" and manages the Blog Editor. Julia also works directly with the social media and campaigns leads to develop content, and leads the cross-org editorial team. Previously, as Managing Editor at Case Foundation, Julia was responsible for conceiving and implementing a new blog for the foundation. She also oversaw and coordinated content between the website, blog, social media, and key campaigns. Before that, she worked as Managing Editor at Gregory FCA Communications where she blogged directly for clients as part of the PR firm's editorial staff. She also managed content flow and tracked assignments among the 5-person editorial staff. Julia currently volunteers as an tutor for St. Matthew Cathedral's English as a Second Language (ESL) Program. She is a member of the Society for Children's Books Writers and Illustrators (SCBWI) and writes a personal blog about young adult faith. She earned a dual bachelor's degree in TV/Radio/Film and Marketing from Syracuse University.

Brad Weikel
Web & Communications Coordinator
EarthRights International

Brad has been involved in blogging for 10 years. In his current position, he manages all facets of EarthRights International's online presence, including pitching and editing blog posts about human rights and environmental justice, producing multimedia and social media content, and engaging with supporters and critics. Previously, as Managing Editor at gnovis, Brad managed an online academic journal and led a team of eight staff writers and numerous contributing authors blogging about applications of critical media theory to emerging trends in technology and communications. He earned his Master of Arts in Communication, Culture & Technology from Georgetown University and his Bachelor of Science in Computer Science from University of Washington.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast/Registration -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 8:30 AM

AM Break

10:00 AM - 10:15 AM

Lunch

12:00 PM - 1:00 PM

PM Break

3:00 PM - 3:15 PM

Thursday May 31, 2012Technology 201
Blogging 201 - using your blog to create a virtual community

8:30 AM - 12:00 PM

$ 140.00

 Intermediate
Facebook 201: Advanced applications for nonprofit organizations

8:30 AM - 12:00 PM

$ 140.00

 Intermediate
Twitter 201- How to use Twitter for fundraising, public relations and and branding

1:00 PM - 4:30 PM

$ 140.00

 Intermediate
Youtube 201- Making video sharing part of your online marketing strategy

1:00 PM - 4:30 PM

$ 140.00

 Intermediate


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