TITLE : Youtube 201- Making video sharing part of your online marketing strategy
CITY : Chicago , IL
DATE : Thursday, April 12, 2012
TIME : 1:00 PM - 4:30 PM
PRICE : $ 125.00
Youtube 201- Making video sharing part of your online marketing strategy
 

Videos are not only a valuable way to showcase your organization. They also can be used to direct traffic to your website, thanks to YouTube features such as commenting, rating, and sharing. In addition, you can use YouTube to track and shape your message as your outreach campaign develops. In this way, your YouTube videos become an integral part of your social marketing strategy.

In this session we will cover the following:
•       Incorporating Insight Statistics and other YouTube ratings and user comments to shape your communications strategy
•       Linking your YouTube video to other networking sites like Facebook
•       Adding keyword tags to your YouTube channel
•       Using Call-to-action overlays on your videos to drive campaigns
•       Including the Google Checkout “Donate” button in your video

Participants will walk away from this advanced seminar with new ideas and tools for exploiting the potential that YouTube offers.

This session is intended for Executive Directors, Senior Staff and Communication Managers.
Speakers for this session:

Enrique Gonzalez
Multimedia Designer
Chicago History Museum

Enrique has been involved in multimedia design for 12 years. In his current position, he is responsible for leading the Museum's social media initiatives including YouTube. Enrique not only manages the Museum's YouTube channel, he and his team also generate the video content and cross-promote it through various online channels and social networks. He earned a Bachelor's degree in Computer Science and E-Commerce Technology from DePaul University and a Usability Analyst Certification in Human Factors from Human Factors International. Enrique is a member of AIGA, Human Factors International CUAs, and Interaction Design Association.

Andrew Roddewig
Creative Director/ Media Director
Clarion New Media/ Sixty Inches From Center

Andrew has been involved in social media for three years and video productions for five years. In his current position as a video producer, at Clarion New Media, Andrew is responsible for creating video content for clients to be shared via Youtube and other social media platforms. His Youtube activities include production of highly engaging and potentially viral videos. Andrew also serves as Media Director for Sixty Inches From Center (SIFC), a non-profit arts organization. As Media Director, Andrew is responsible for production of videos for all video hosting platforms, including youtube, vimeo, and brightcove. He earned a BFA in Film/Television from Savannah College of Art and Design.

Brian Worrall
Director, Annual Fund & Development Services
McGaw YMCA

Brian has been involved in social media for over a decade. In his current position, Brian is responsible for creating video content and integrating fundraising with YouTube. This includes engaging current, lapsed and prospective members, donors and volunteers through YouTube, Facebook, Twitter, LinkedIn. Previously, as Vice President & CIO at The Alford Group, Brian developed and implemented YouTube and other social media strategies as a consultant for numerous non-profit organizations. This included incorporating YouTube into peer-to-peer, event and annual fundraising. He holds a Bachelor of Arts from Purdue University and apprenticed at the Actor's Theatre of Louisville. He's been a member of the Association of Fundraising Professionals since 1997, the Educational Programs/Product Development Committee of the ePhilathropy Foundation from 2005 to 2008, and, since 2007, a committee member/content specialist of the Arts Engagement Exchange. Brian has conducted seminars on fundraising and technology for such organizations as the Arts Engagement Exchange, the Association of Consultants to Non-Profits, Kintera, North Park University, AFP's International Conference, New Trier Township, and Blackbaud.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast/Registration -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM-8:30 AM

AM Break

10:00 AM-10:15 AM

Lunch

12:00 PM-1:00 PM

PM Break

3:00 PM-3:15 PM

Thursday April 12, 2012Technology 201
Blogging 201 - using your blog to create a virtual community

8:30 AM - 12:00 PM

$ 125.00

 Intermediate
Facebook 201: Advanced applications for nonprofit organizations

8:30 AM - 12:00 PM

$ 125.00

 Intermediate
Twitter 201- How to use Twitter for fundraising, public relations and and branding

1:00 PM - 4:30 PM

$ 125.00

 Intermediate
Youtube 201- Making video sharing part of your online marketing strategy

1:00 PM - 4:30 PM

$ 125.00

 Intermediate


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