|Twitter 201- How to use Twitter for fundraising, public relations and and branding|
Creating a Twitter account is only the first step in creating a strong brand presence on Twitter. The next step is to customize your Twitter page so that it becomes instantly recognizable to your supporters. With all of the tools that Twitter offers it is now even easier to communicate your message, track, analyze, and determine the next phase of your organization’s outreach strategy.
In this session we will cover the following:
• Customizing your Twitter account profile (images, information, background image, etc.)
• How to tweet with the proper Twitter lingo (#, DM, @, RT)
• Utilizing measurement tools so your organization can track, monitor, test, adjust, and plan its Tweets accordingly
• Getting your network to retweet your messages
• Using Twitter applications for keyword optimization and website integration
Participants will walk away with advanced tools to use Twitter more effectively.
This session is intended for Executive Directors, Senior Staff and Communication Managers.
|Speakers for this session:|
|The Red Pump Project|
Lovette has been involved in social media for over 5 years. In her current position as a consultant, she manages the Twitter accounts of clients to help them increase their engagement online and strengthen their brands. This includes creating their Twitter strategy, creating lists, managing their tweets and monitoring the buzz that they're getting on the site. As Executive Director and Co-founder of The Red Pump Project, she implemented and launched the social media campaign (heavily-Twitter and Facebook marketed) that successfully secured 1,200 bloggers to participate in a virtual carnival on March 10th, National Women & Girls HIV/AIDS day. She is a member of the Board of Directors of Chicago Women’s AIDS Project, Blogger Advisory Committee of Elizabeth Glaser Pediatrics AIDS Foundation, and the Nonprofit Technology Network. She is an alumnus of the New Leaders Council and its former Chicago Technology Chair. Lovette has presented at various conferences on the topic of new media, marketing and nonprofits, and holds a Bachelor of Science in Psychology from the University of Illinois at Urbana-Champaign.
|Online Communications Manager|
|Interfaith Youth Core|
Adrienne has been involved in social media for 7 years. In her current position, she is responsible for developing a social media strategy across several platforms, including Twitter. In the last 5 years, Adrienne has amassed more than 10,000 Twitter followers for others and herself through social campaigns. Previously, as Associate Editor at Information Management magazine, Adrienne was responsible for launching the publication’s Twitter handle, establishing its brand identity, and content management. Before that, she worked as Adjunct Faculty at Mount Mary College where she taught journalism, emphasizing new media storytelling. Adrienne earned a Bachelor of Arts degrees in Journalism and Cultural Studies from the University of Minnesota. She is a member of IxDA, and a New Media Studies Masters student at DePaul. She conducted graduate research at Marquette on the digital divide and, recently, worked with the Chicago Public Parks to develop an interactive media plan. She is speaking about engaging diverse audiences through social media at SXSW 2012.
|Director, Web and Social Media Marketing|
|Chicagoland Chamber of Commerce|
John has been involved in social media marketing for 5 years. In his current position, he is responsible for utilizing twitter to engage with the business community and provide resourceful and interesting content. John has grown the Chamber's twitter network by over 300% in the past 12 months. Previously, as Program Manager at Chicagoland Chamber of Commerce Foundation, John was responsible for creating the organization's first twitter account and increased its membership by over 200% in the first 12 months. Before that, he worked as Government Affairs Manager at Chicagoland Chamber of Commerce where he was responsible for using twitter to provide government updates and policy news. He earned a BA in Political Science and English from DePaul University.